According to recent media reports, this year’s grads in economics and commerce will get annual salary packages as hefty as business school students used to. Such recruits were from colleges located in metropolises, and therefore, suggestive of a strong understanding of the English language. So, how does a generic degree grad become as valuable to a recruiter as a post-grad in management education?
Some employers recruited students with multimedia exposure. Here’s one clue that modern job applicants should be savvy about e-technology. Would you have ever believed that ordinary Internet behaviour – browsing, emailing, social networking, chatting, and blogging – and texting habits could earn you a job?
Content writing was another area of recruiter search. Not being a business function like marketing or finance, it is not on the career horizon of business school students. Without any professional qualifications or a post-grad degree, a student with good grammar and vocabulary gets an entry into the exalted world of the copywriter and the journalist, perhaps in the super-dynamic electronic media. Commerce grads were recruited because qualified people expressed no interest for finance jobs. Employers would now train these grads and prepare them for finance functions.
It reminds me of the infrastructure company whose engineers either refused to or could not climb their transmission towers for repairs. So, what did it do? It hired ITI diploma students (who were also cheaper) and trained them to climb and do more than their better qualified engineering cousins.
It reminds me of the infrastructure company whose engineers either refused to or could not climb their transmission towers for repairs. So, what did it do? It hired ITI diploma students (who were also cheaper) and trained them to climb and do more than their better qualified engineering cousins.These events offer valuable lessons in threats and opportunities for recruiters, students, and their educational institutions.
1. Recruiters are impatient, and will now hunt for talent across the country. If they do not find that talent, they will hire from lower rungs of the educational ladder, and train them.
2. Students must be very good at Internet and related behaviour. Whatever their studies or interest, they must become e-smarter than their peers.
3. Institutions must urge their students to acquire other abilities, especially written English, beyond their chosen discipline of study.
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